Book design for Carling Black Label, for use as a coffee table book in South African Breweries around the country. The book contains historical moments in Carling's existence, as well as overviews of advertising campaigns and community service initiatives. All boldy laid along a spanning timeline element. Carling Black Label is one of South Africa's most well-known and well-loved beers. As the beer that is unmatched in gold, flavor and uncompromising in refreshment, men across South Africa and international taste experts continuously choose Carling Black Label as their beer of choice.
Creative Direction: Owen Ingarfield
Design: Owen Ingarfield, Viwe Mfaku
Photography: Theo Klompje