In November 2018, we launched Ryanair Rooms, Ryanair’s accommodation platform offering unbeatable deals on hotels, hostels, villas and B&Bs around the world.
Produced entirely by our in-house digital creative studio, we used the talented Kevin Goss-Ross from Thinkhouse Productions in Dublin to shoot and retouch our key visual. A fully digital campaign was developed across all touch-points, including web banners, dedicated landing page, in-path web and mobile assets as well as a CRM campaign and social media.
Results included a 47% increase in orders, 44% increase in email open rates, 380% increase in email engagement and 21% increase in visits.
Visit rooms.ryanair.com to start your hotel search now!
Creative Direction: Owen Ingarfield
Design: Shane O’Reilly, Aoife Kilpatrick
Motion: James Galligan
Copywriter: Ciara Foy
Photography and retouching: Thinkhouse Productions
Project Manager: Stephen Clarke
Account Director: Niamh O’Mahony
Account Manager: Sophie Nolan