Ryanair Rooms Digital Launch
In November 2018, we launched Ryanair Rooms, Ryanair’s accommodation platform offering unbeatable deals on hotels, hostels, villas and B&Bs around the world. Produced entirely by our in-house digital creative studio, we used the talented Kevin Goss-Ross from Thinkhouse Productions in Dublin to shoot and retouch our key visual. A fully digital campaign was developed across all touch-points, including web banners, dedicated landing page, in-path web and mobile assets as well as a CRM campaign and social media. Results included a 47% increase in orders, 44% increase in email open rates, 380% increase in email engagement and 21% increase in visits. Visit rooms.ryanair.com to start your hotel search now! Creative Direction: Owen Ingarfield Design: Shane O’Reilly, Aoife Kilpatrick Motion: James Galligan Copywriter: Ciara Foy Photography and retouching: Thinkhouse Productions Project Manager: Stephen Clarke Account Director: Niamh O’Mahony Account Manager: Sophie Nolan