




In 2013, our client Stellenbosch University embarked on a 5-year diversification strategy. The university has been long perceived as a white, afrikaans institution and the institution planned to increase the number of coloured, black and Indian students to 50% of enrolled students by 2018 as part of its transformation. Of the 27 823 students enrolled at the university in 2012, 18 602 or 66.9% were white and the remaining 9 221 of those enrolled comprised black, coloured and Indian students. We created an above-the-line advertising campaign by discovering successful non-white alumni across a range of industries and celebrated them on large billboards and radio spots, showcasing their stories, encouraging potential applicants. Executive Creative Director: Chris Gotz Creative Director: Owen Ingarfield Art Director: Chris Gotz Copywriter: Adele Steyn Photographer: Jac de Villiers