In 2023, Ryanair, Europe’s largest airline group, developed 'We Are Ryanair' – a brand platform designed to energise and excite staff from Head Office all the way through to the large community of Operations and Cabin Crew. We leaned into the bright, vibrant yellow in our colour palette, developed an employee app as our central hub for communications and supported it all with an array of staff photography, a film and internal launch event. This marked a major move to strengthen the brand and further connect the airline’s 19,000 employees across Europe and help boost collaboration and engagement. Whether working at airports, on aircraft or behind the scenes supporting the airline, all of Ryanair’s employees at its 90 locations across 37 countries could now rally behind one single-minded goal of growing to 225 million guests.
Dara Brady - Director of Marketing and Digital
Dee Macklin - Head of Marketing and Customer Communications